Organic World Congress and BIOFACH
OWC and Biofach during 9-11 November 2017 in Indian Expo Mart. Noida was a great opportunity for launching Bhoomi Ka where the organic world met together. It was also a trial for the likes and dislikes of the customers about the products. BhoomiKa launched 11 small holder products, the set of posters, brochure, the brand and the website. There were 15 farmers from Bengal, Odhisha, Jharkhand and Himachal – interaction with them was one of the key attraction for the stall in OWC Apeda Hall. There was also one exhibition of agrobiodiversity of Niyamgiri Hills, which drew attention of many. There was also cooking demonstration in the stall. BhoomiKa also had a stall in Biofach, to foster the business opportunities. BhoomiKa as a platform also introduced the work of the network partners by sharing space. The uniqueness of the products and connecting the food chain of farmer-retailer-consumer was the key aspect of BhoomiKa which drew a good number of visitors, including journalists, businessman, scientists, consumers, activists from across the globe. BhoomiKa was launched by Dr. S.K. Malhotra, Agriculture Commissioner, Dept of Agriculture and Farmers Welfare and Shri Bharat Bhushan Tyagi, Dharti Mitr Awardee – Best Organic Farmer in India and Dr. Krishan Chandra, Director, National Center of Organic Farming.