The rearing of native cattle by farmers in rural Karnataka has created a new and welcome rural-urban link, and is benefiting the farmers economically as well as bringing health benefits to their urban customers!
Bengaluru-based Team Desi Milk (TDM) was launched in 2012, with the aim of contributing to such overall development. It has been promoting native cattle among farmers and sale of desi (indigenous) milk to urban consumers, in a rural-urban cooperative movement.
“With the income from the three Hallikar cows, I could buy two more cows,” says Baby of Kadushivanahalli. “The financial status of our family has certainly improved.”
Divya Muniraj of Bandedoddi rears three Hallikar cows. The surplus net income of Rs 12,000 / month helps her maintain her mainstay of sericulture plantation and educate her three daughters in good mainstream schools.
The milk is retailed at Rs 80 per liter. According to Siddaraju of TDM, consumers do not mind paying double the usual retail price, because of the health benefits. “I buy A2 milk as it helps keep the native breed alive and the cows are not factory farmed,” says Lorraine Sequeira. “Ethically reared native cows give healthy milk.”
The farmers’ families also consume A2 milk and reap the health benefits. “The number of children falling ill due to allergy and stomach ailments has come down after they started drinking the native cows’ milk,” says Siddaraju.
This feature is based on an article written for VillageSquare.in by Sudha Narasimhachar, a journalist based in Bangalore. To read the entire feature, click here.
The views expressed here are the author’s own. Photos are by the author.